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3 Crucial Tips for Successful Brand Growth

In a highly competitive environment, every company working towards growth would eventually start looking into ways to extend their brand, whether it’s to cover more products, services, or even to reach a wider audience.

There are a lot of advantages you can get with brand extension for your business in Singapore. Not only will it be less costly for your launching campaign, but you also cut down on costs for your labeling and packaging.

Here are a few tips and tricks you can use to advance your branding successfully:

1. Keep your product line consistent.

You want your products to stay consistent with your brand, so your audience will still be able to remember and associate your name with your products. You can do this by expanding your brand to include products similar to the ones you already market.

However, consistency with your product line also means that you get to widen your platform in new and creative ways. It becomes a matter of proper planning—and perhaps a little bit of luck.

2. Transfer a component.

Brands can also find success expanding when they take a certain component that’s already closely associated with it and proceed to expand there.

With component transferring in brand extension, you position yourself in a way that lets you to fill a certain niche in the market. You might be surprised that it can cater to a surprising amount, and your extension can even draw in more consumers.

3. Make sure your brand is registered.

One of the best ways on how to stop branding theft is to register your trade mark here in Singapore. This crucial step allows you to protect your brand and make sure that no competitors would infringe your intellectual property rights. Contact a business name registry company to know more about the different plans and coverage available.

With trademark registration, not only do you have the full protection that allows you to explore your brand, but you also have access to other features of a fully-owned brand name that you otherwise wouldn’t.

To register trademark, find out first whether your mark isn’t owned yet by doing a quick search at the brand name registry.
Having a registered mark basically gives you full control. Once your intellectual assets are certified through brand indexing, your assets become properties that you can take full advantage of to advance your business.

Advancing Your Brand with Copyright Registration

The best part about trademark registration in Singapore is that it’s easy and economical to create a TM. In fact, the cost of filing a trademark is quite affordable than expected, considering the scope of protection that your brand can enjoy for an extensive span of time.

Start off your trademark application with a thorough trade mark search of the logo or name you wish to legally enlist. Then, get in touch with a registration company for a step-by-step guide and to get a full list of the requirements you need to comply for your brand application.

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The Do’s and Don’ts of Biking Every Cyclist Should Know

With gas prices always rising and rush hours in the transit always jam-packed, it’s time to look at biking: really cheap to buy, easy to maintain, and rolls fitness exercise and cheap transportation into one.

However, there are a few do’s and don’ts that cyclists must follow at all times. Here they are:

• Give right of way to both pedestrians and motor vehicles. As a cyclist, you should think of yourself as a bit of both – much faster than a pedestrian but still much slower than a motor vehicle.

• Make yourself visible to everyone, especially if you’re cycling at night. Having something on you that’s bright and/or reflective like a neon green vest or even a bright flashlight will give everyone else a heads up and prevent potential accidents from happening.

• Wear a helmet. Yes, even if you’re just cycling around the neighborhood, and especially on any road. Helmets will be the only protection you have in case of an accident. Make sure to get one that fits you snugly with a properly tightened chin strap.

• Be nice to fellow cyclists. If you see a fellow cyclist in need of help, such as a flat tire or a broken chain, offer what you have. This means that you should also…

• Bring a repair kit. At all times. Keep a spare tube covered in baby powder in a plastic bag, as well as a bike pump and a patch kit, wherever you go. You’ll never know when you need it, and when you do, you really don’t want to be unprepared for it.

• Don’t get caught in the rain. Always check the weather forecast before you go out biking. Better yet, bring rain gear or a poncho just in case.

• Don’t let your chain squeak. Lubricating the chain is really easy and shouldn’t take you more than an hour to do so. This goes for the rest of your bike.

• Don’t use bring an outdated ID card. You’ll never know if you’ll get in an accident or if you encounter someone else who is. If in case you do, keep your ID cards up to date.

• Don’t wear earphones. Stay alert as much as possible. When you’re on the road, everything – and everyone – is trying to kill you.

Be sure to pass these rules to every cyclist you know – it helps to improve the community and keeps you safe on the road.

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Think You’re Bored? Try Sports!

Have a lot of free time but you’re constantly bored? Then why not try out a sport?

Sports are a great way to spend your free time. They have a lot of benefits: not only are they a lot of fun, improve motor skills, and relieve stress, but they’re also a great way to make friends and find a community of enthusiasts.

Perhaps the best part is that with enough practice, you might even add it to your belt of life skills and compete in national (and maybe even international) tournaments.

They can be challenging at first, but getting the hang of them is actually pretty quick. Here are a few that you can try out in Singapore right now:

1. Ultimate Frisbee
If throwing around a plastic disk with a few friends sounds like fun for you, you’ll love this sport for sure – Frisbee involves a lot of running and launching yourself into the air to catch passes.

It also has a lot of perks: there’s no referee, non-contact, and most of all unisex, which means everyone can play it. Some organizations even invite beginners free of charge, which makes it all the more beginner friendly for those who would like to try something new.

2. Archery
Though still quite uncommon in Singapore, archery is starting to gain quite a bit of footing. This sport is a great way to improve your concentration and arm strength, with many different clubs offering to teach it to beginners and provide you with a set of bow and arrow to get you started.

3. Rowing
If you’ve experienced the thrill of kayaking before while on vacation and want to do it again, there are classes that you can enroll in in Singapore that teach will teach you the basics of competitively rowing a boat.
On the other hand, if the idea sounds silly to you: don’t be fooled. This sport is included in the Olympic roster and professional dragon boat athletes have developed biceps and shoulders from this sport.

4. Running
You might have had to a few times to get to class on time or to make it to the MRT, but chances are you’ve never really had to run too much in your life. Or, you might have even skipped leg day a few days too often.
But this is the perfect sport for you if you’re particular about looking for a sport that doesn’t need a lot of equipment. It’s also great cardio, and the best part is that you can even do it by yourself with a pair of good running shoes and proper clothes.

Of course, these are not the only sports available – there are more just waiting for you to pick up. So what are you waiting for? Enroll in a class now!

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What You Need to Know About Prostate Cancer

Prostate cancer is considered one of the most common types of cancer among men in Singapore. Fortunately, this is also one of the most successfully treated cancers with the right diagnosis and treatment programs. Prostate cancer usually starts at the prostate gland, hence the name, however, it can also spread or grow depending on the type of cancer.

Let’s get to know more about the disease and what can be done if you are diagnosed with prostate cancer.

What are the Symptoms of Prostate Cancer?
Like most types of cancer, prostate cancer can be asymptomatic, however, there will be obvious symptoms once the disease has progressed. These include difficulty urinating, changes in the force of the urine, pain or discomfort around the pelvic area, erectile dysfunction, and blood in the semen.

Unfortunately, doctors cannot point out the cause of prostate cancer, although there are risk factors that will increase a person’s chances of contracting it. If the male has other family members who have had prostate cancer or any type of cancer (including breast cancer), he will also be at risk of the illness. The severity of the prostate cancer will also vary among individuals.

How is Prostate Cancer Prevented and Diagnosed?
Some doctors do not agree on the methods of prostate cancer screening, so you should ask your family doctor about the options available for you. Although the type of cancer which only stays in the prostate gland cannot do significant damage, there are types of prostate cancer that are aggressive. If not treated, it can cause urinary incontinence, erectile dysfunction, and metastases or the spread of cancer to other organs.

There is no formula to preventing prostate cancer like most types of cancer, but you can practice a healthier lifestyle if you are at risk of developing the condition because of your family history. Maintain a healthy weight by eating nutritious food, avoiding tobacco or cigarettes, regulate your consumption of alcoholic beverages, and exercising regularly. Some men are also advised to take medications that will lower the risk of prostate cancer, such as taking dutasteride or a 5-alpha reductase inhibitor. However, there are studies that contradict the effectivity of the drugs, so talk to your doctor about your options.

How is Prostate Cancer Treated?
If you are at risk of prostate cancer, you should book an appointment with a specialist, such as a urologist or an oncologist for a checkup. The type of treatment that will be recommended to the individual will vary depending on the stage of cancer, grade of cancer or severity, age, other health conditions that are still being treated, the chances of recovery, and the side-effects of the treatments.

Depending on the diagnosis, prostate cancer can be treated in different combinations of the following: surgery, cryotherapy, radiation therapy, chemotherapy, hormone therapy, bone-directed treatment, and vaccine treatment. It’s important to talk to the doctor about these different options as well as other complementary methods not listed here.

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4 Easy Tips to Make Your Leather Goods and Accessories Last Longer

A lot of people are magically drawn to goods made of leather, from wallets and boots, to bags, jackets, and even gloves. The appeal isn’t that hard to understand – not only have our ancestors used it for so long that it’s developed its own aura of toughness, but it’s also literally tough. It also just looks really good.

However, leather is also skin, which means it can dry out, crack, stain, and even warp. This makes taking care of leather tricky, as it all comes down on how you want it to look. For some people, they want their leather goods to look clean and polished, while others want a more rugged approach to their leather goods.

As you figure out which approach you want to go for your leather goods, here are a few tips to keep in mind:

1. Know the difference between different leather treatments.
While there are different pros and cons when it comes to the different ways of treating leather, it really comes down to what you want:

Polish – Largely for aesthetic purposes, polish is more about the actual shine of the product instead of protecting it. While many polishes have moisturizer

Conditioner – Applying conditioner prevents leather from drying out and cracking, but keep in mind that conditioner doesn’t waterproof leather. Most conditioners have the consistency of lotion and are rubbed on the surface gently.

2. Allow leather to breathe.
Because leather is essentially animal skin, it needs ventilation to prevent it from hosting mildew and rot. Air passes naturally through leather, allowing moisture to evaporate, but this can’t happen when the leather is in a sealed environment.

3. Go for neutral colors.
Most polishes and creams will come in either black, brown, or neutral colors to match the colors that most leather goods are often available in.

When you do choose to buy leather goods, opt for black as a safer choice. This is because there are simply too many shades of brown for you to choose the right conditioner, and the process will involve a lot of time.

White or gray conditioners that come in a bottle or can are a good choice when it comes to keeping the hue of your leather.

4. Give it a good cleaning at least once a year.
While leather only needs to be cleaned once or twice a year, it should still be cleaned and aerated regularly. A damp cloth will do just fine.

The good news is that most leather goods will not need waterproofing, as they are already pre-treated with a waterproofing agent that will allow them to be fine when exposed to rain.

(Disclaimer: This list is compiled in no particular order.)

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The 5 Best Yoga Studios with Small Class Sizes

There are so many benefits of yoga that it may even trump conventional exercise in term of benefits. Not only does it have a host of physical benefits, like toning your muscles and improving flexibility, yoga has been shown to improve other aspects of health as well, such as mental and emotional health. To make sure that you get all these benefits, why not try a class that caters to small groups? Here are few yoga studios that can assure you that you get their utmost attention for your wellbeing.

1. Tirisula Yoga
For those who would like a comprehensive approach to learning yoga, try out the courses offered by Tirisula Yoga. Because of their comprehensive teaching style, this studio is perfect for beginners; Tirisula’s teachers can help you understand the theories behind the poses, and guide you through the basics and foundation. It even offers a 200 hours yoga teacher training course for those interested, as well as retreats to Bali and India for a more immerse yoga experience.

2. Shiva Yoga Studio
Shiva Yoga Studio is a studio with classes smaller than your usual yoga classes, to ensure a quality learning experience. They offer classes for students at different experience levels, including hot and regular classes. Here at Shiva, you could put your trust in their talented and knowledgeable yoga instructors to guide you to better health and wellness.

3. Meraki Yoga
This studio gets its name from the Greek word meraki, which means ‘to do something with utmost care and love’. True to form, Meraki Yoga keeps its classes small to ensure that its students get the best care and attention. Meraki offers a large number of classes of varying levels, from beginner to intermediate levels, including classes for pregnant mothers.

4. Ziva Yoga
While most yoga studios focus on calmness and meditation, Ziva teaches yoga with a slight twist. This studio focuses on strength training through yoga classes to improve your upper-body strength, as well as tone the rest of your body. Ziva provides mats and towels, as well as lockers and shower facilities at their studio so that you wouldn’t have to bring your own materials.

5. COMO Shambhala
COMO Shambala ensures a personalized one-on-one experience with their private classes. Even without private coaching, you could still get a personalized class that is tailored to you, with your knowledge, progress, and needs considered and weighed by knowledgeable instructors. This studio mainly focuses on Vinsaya, which is a type of yoga that focuses on the way the breath flows throughout the body. This studio also offers massages and retreats, which promotes yoga-adjacent concepts, such as bodily awareness and self-love.

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What You Need to Know About Brain Tumors

Not all tumors should cause panic, but the cause of the formation of a mass tissue is not yet understood. Like any tumor, brain tumors can either be cancerous or benign, but they can also pose some threats that you need to know about.

Primary Brain Tumor
The tumor forms because of cells that do not go through the normal cell aging process, because they form even if the body will not need them and they do not die. The tumor that begins in the brain, a primary brain tumor, can be cancerous or benign. However, even if the tumor is benign, they can affect other parts of the brain and cause other problems. Primary brain tumors are just one variety of brain tumors that begin in the nerve cells, brain cells, glands, and membranes called meninges. Brain tumors are considered secondary of the cancer began in other parts of the body that metastasized to the brain.

Cancerous Tumors
Brain tumors that are cancerous grow faster than benign tumors and can spread to other parts of the nervous system, they are also more difficult to remove and can possibly recur even they are removed, unlike the benign tumors. However, both types of tumors can cause damage in the brain tissues because of the pressure and inflammation in the skull.

Brain Tumors in Children
One type of primary brain tumor that commonly affects children is craniopharyngioma. However, it’s usually benign although it can cause other health problems. Another type of brain tumor, astrocytomas are mostly benign as well. Brainstem gliomas mostly affect children and can be asymptomatic until the tumor has grown large enough to be noticed. Ependymomas can either be malignant or benign, while medulloblastoma is the most common malignant brain tumor among children. Detecting brain tumors in children isn’t easy because the symptoms usually show in the behavioral changes, but physical symptoms are rare.

Glioma Tumors and Other Brain Tumors
These type of brain tumors begin in the glial cells or those cells found in systems that provide nutrition and support to the central nervous system. Gliomas can be oligodendroglial, astrocytic, and glioblastomas. The last one is considered the most aggressive type of glioma. Tumors can also develop in the pituitaries, pineal gland, and myelin sheath.

Brain Tumors in Adults
There are various types of brain tumors depending on where the mass of abnormal tissues originated, and each will exhibit different symptoms and complications. Some of the symptoms also manifest in other parts of the body that are controlled by the affected area, however, there are tumors that are asymptomatic until they grow large enough to affect the individual’s health. There are common symptoms to look out for, such as; a headache that does not respond to the usual treatment; seizures; changes in the vision, hearing, speech, movements, and balance; and problems remembering and concentrating.

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